The Nitro Unwind
Overview
Role: Creative copywriter
Team: Creative designer (Josh Williams)
Timeline: 60 days
As part of an Australian-based, IT-pro focused creative campaign, the Creative Team at Nitro conceptualized and designed an end-to-end marketing event. The entry point to the funnel was three postcards, designed to be iconic and "hang in your cubicle" worthy. These led to a stress test online, inviting IT-pros to find out just how stressed they were, which eventually led to a pampering event in our Melbourne office.
Process
We began by conceptualizing ideas solo, and turning to each other for craft expertise. Josh took us to Mars, another designer played with cracking a code, and I went for a tongue-in-cheek inspirational message.
Final Product
After a presentation with the C-suite, where we reviewed each option, leadership asked us to pursue the concept around inspiration messages. While the marketing events people went to work creating a relaxing happy hour (complete with hand massages and an IT Olympics), our team developed print and digital materials to lead stressed out IT folks on a journey.
